ChevronTexaco Ends Funding for Met Opera's Broadcasts

ChevronTexaco announces it will stop sponsoring the Metropolitan Opera's Saturday radio programs in 2004. The move ends the longest-running commercial sponsorship in American broadcasting, which began in 1940. Hear Will Berger, author of The NPR Curious Listener's Guide to Opera.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.