'Toy Story 3' And Its Merchandise, Out Next Month

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Disney's been churning out Toy Story merchandise. Lego — not missing a beat — is selling Toy Story Legos. Wal-Mart, Target and other retailers are stocking up. One analyst estimates the movie could generate upwards of $1 billion in retail sales.

(Soundbite of movie, "Toy Story 3")

Mr. TOM HANKS (Actor): (as Cowboy Woody) Now, come on, guys. We all knew this day was coming.


We certainly did. And this day will be coming next month when Disney releases the latest installment in its "Toy Story" movie series. The film about toys coming to life is surely one of Hollywood's great gifts to the toy industry. Disney is churning out merchandise. LEGO - not missing a beat - is selling "Toy Story" LEGOs. Wal-Mart, Target and other retailers are stocking up. Even an insurance company is in on the game with a TV commercial using scenes from the movie.

(Soundbite of Aflac advertisement)

Mr. GILBERT GOTTFRIED (Actor): (as Aflac Duck) Aflac.

Unidentified Man: Because when you need it most...

Mr. GOTTFRIED: (as Aflac Duck) Aflac.

Unidentified Man: ...we've got you under our wing. Disney Pixar's "Toy Story 3," only in theaters.

MONTAGNE: One analyst estimates this movie "Toy Story 3," could generate upwards of a billion dollars in retail sales.

And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.


And I'm David Greene.

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