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Ford's Mercury Division Could Be Eliminated

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Ford's Mercury Division Could Be Eliminated

Business

Ford's Mercury Division Could Be Eliminated

Ford's Mercury Division Could Be Eliminated

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  • <iframe src="https://www.npr.org/player/embed/127230238/127230294" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

News reports say Ford Motor Co. is assessing the future of Mercury. The 72-year-old division has seen a slow decline since its peak in 1978. The company's CEO says Ford is continually reviewing all its brands.

DAVID GREENE, host:

And as they're trying to begin their work lives, our last word in business today is end of the road.

Ford Motor is reportedly planning to scrap its Mercury brand.

(Soundbite of commercial)

Unidentified Man: Mercury Cougar, Cougar GTE. The big cats are out of the bag.

(Soundbite of cougar roaring)

GREENE: Mercury has been part of the automotive landscape for more than 70 years. But over the last 20 its luster has faded. Sales have plunged. There's no official announcement, but Ford's current management is streamlining the company to focus on its higher performing Ford and Lincoln brands.

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