Aromatic Billboard Attracts N.C. Motorists

In North Carolina, a new billboard shows a fork piercing a piece of meat. The billboard emits the smell of black pepper and charcoal to promote a new line of beef available at the Bloom grocery chain. A fan at the bottom of the billboard spreads the aroma by blowing air over cartridges loaded with fragrance oil.

Copyright © 2010 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

STEVE INSKEEP, host:

Good morning. I'm Steve Inskeep.

Yogi Berra once said if you see a fork in the road take it. He may not have been referring to the fork now visible on a North Carolina highway. The fork is on a billboard, holding a piece of grilled meat. This is no ordinary billboard. It blows the scent of charcoal and black pepper toward passing cars. A local grocery store set it up, hoping to ambush drivers with what you could call a highway steak out.

You're listening to MORNING EDITION.

Copyright © 2010 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: