GM Orders Employees To Stop Saying Chevy

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According to The New York Times, General Motors sent a memo to employees at its Detroit headquarters, ordering them to stop using the word Chevy. Instead, they are to use the brand's full name: Chevrolet.


Our last word in business today is Chevrolet. Not Chevy, mind you, it's Chevrolet now. The New York Times reports that General Motors sent a memo to employees at its Detroit headquarters earlier this week, ordering them to stop using the word Chevy and instead use the brand's full name. The reason: Management wants consistency in branding. And if Chevy isn't already recognizable enough, listen to this.

(Soundbite of song, "Bye, Bye Miss American Pie")

Mr. DON MCLEAN (Singer-songwriter): (Singing) Drove my Chevy to the levee, but the levee was dry. Them good ol' boys...

AMOS: Taking the Chevy brand off the tips of people's tongues will not be easy, but management has a solution: Impose a fine. Add a plastic bucket for the toll. Every time someone uses Chevy rather than Chevrolet, employees will be expected to pay a quarter.


Well, we don't want to pay that quarter. There's been a lot of discussion on Twitter about this this morning, Deb, as you can imagine. And NPR's Ned Borden says: I shall drive my Chevrolet to the levrolet(ph). So there you go. You can join the discussion. You can find us @MORNINGEDITION or @NPRInskeep.

AMOS: And there's a quarter. That's the business news on MORNING EDITION from NPR News. I'm Deborah Amos.

INSKEEP: And I'm Steve Inskeep.

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