GM Orders Employees To Stop Saying Chevy

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/127732968/127732942" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

According to The New York Times, General Motors sent a memo to employees at its Detroit headquarters, ordering them to stop using the word Chevy. Instead, they are to use the brand's full name: Chevrolet.

DEBORAH AMOS, host:

Our last word in business today is Chevrolet. Not Chevy, mind you, it's Chevrolet now. The New York Times reports that General Motors sent a memo to employees at its Detroit headquarters earlier this week, ordering them to stop using the word Chevy and instead use the brand's full name. The reason: Management wants consistency in branding. And if Chevy isn't already recognizable enough, listen to this.

(Soundbite of song, "Bye, Bye Miss American Pie")

Mr. DON MCLEAN (Singer-songwriter): (Singing) Drove my Chevy to the levee, but the levee was dry. Them good ol' boys...

AMOS: Taking the Chevy brand off the tips of people's tongues will not be easy, but management has a solution: Impose a fine. Add a plastic bucket for the toll. Every time someone uses Chevy rather than Chevrolet, employees will be expected to pay a quarter.

STEVE INSKEEP, host:

Well, we don't want to pay that quarter. There's been a lot of discussion on Twitter about this this morning, Deb, as you can imagine. And NPR's Ned Borden says: I shall drive my Chevrolet to the levrolet(ph). So there you go. You can join the discussion. You can find us @MORNINGEDITION or @NPRInskeep.

AMOS: And there's a quarter. That's the business news on MORNING EDITION from NPR News. I'm Deborah Amos.

INSKEEP: And I'm Steve Inskeep.

Copyright © 2010 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.