Hulu Hunts For Content For Its Paid Service

Free video website Hulu.com reportedly is talking with CBS, Viacom and Time Warner about adding paid content to Hulu's website. Hulu has become successful over the past three years by offering video for free. According to Bloomberg News, the new service would offer paying customers more content, and it may lead to more ads in its free shows.

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RENEE MONTAGNE, host:

NPR's business news starts with Hulu hunting for content.

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MONTAGNE: Bloomberg News reports that the free video website Hulu.com is talking with CBS, Viacom and Time Warner. The talks are not about adding more free content to Hulu's website. They are about programming for a new, paid service.

Hulu has become successful over the last three years by offering video for free. It makes money from ads. But Hulu will reportedly roll out a paid service, and it needs programs that consumers will pay for.

According to Bloomberg, the new service would offer paying customers more content, and it may lead to more ads in its free shows.

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