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Disney Buys Playdom For $500M

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Disney Buys Playdom For $500M

Business

Disney Buys Playdom For $500M

Disney Buys Playdom For $500M

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  • <iframe src="https://www.npr.org/player/embed/128815035/128815125" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Silicon Valley company Playdom makes games that are played within social networks like Facebook. It's game Mobsters is the No. 1 game on MySpace. Disney confirmed Tuesday it's buying the 21/2-year-old company for more than $500 million.

RENEE MONTAGNE, host:

And for our last word in business, we stay in California, where the offline economy may be tough, but in the world of online gaming, it's boom time.

Today's word is Playdom.

DON GONYEA, host:

This Silicon Valley company makes games that are played within social networks, like Facebook. Its game "Mobsters" is currently the number one game on MySpace.

MONTAGNE: Yesterday, Disney confirmed it's buying the company for more than $500 million.

Playdom says it has about 42 million users, so that's a huge new audience for Mickey Mouse and other Disney characters.

GONYEA: Don't forget the Disney lineup now includes lots of cartoon superheroes, since Disney now owns the comic company Marvel.

MONTAGNE: And so it may not be long before Iron Man shows up, as well.

A Playdom executive told the Financial Times newspaper that the company is already looking at how to bring Disney characters into its games.

And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.

DON GONYEA, host:

And I'm Don Gonyea.

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