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TV Networks Vie for Olympics Broadcast Rights

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TV Networks Vie for Olympics Broadcast Rights

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TV Networks Vie for Olympics Broadcast Rights

TV Networks Vie for Olympics Broadcast Rights

  • Download
  • <iframe src="https://www.npr.org/player/embed/1289145/1289146" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Three major television networks submit bids to win the U.S. broadcast rights to the 2010 and 2012 Olympic Games. Rights to broadcast the 2010 and 2012 Olympics could cost as much as $2 billion. NPR's Tom Goldman reports.