NBC Wins Olympic Broadcast Rights NBC will extend its exclusive American broadcasts of the Olympic Games through the 2012 Summer Games. Its winning bid includes the rights to the 2010 Winter Games, which do not yet have a designated host city. The network had the highest bid and beat out rivals Fox and ABC. NPR's Howard Berkes reports
NPR logo NBC Wins Olympic Broadcast Rights

NBC Wins Olympic Broadcast Rights

NBC will extend its exclusive American broadcasts of the Olympic Games through the 2012 Summer Games. Its winning bid includes the rights to the 2010 Winter Games, which do not yet have a designated host city. The network had the highest bid and beat out rivals Fox and ABC. NPR's Howard Berkes reports