Pop-Tarts Store Opens In Times Square

The makers of the breakfast treat Pop-Tarts opened a store and restaurant in New York's Times Square. Pop-Tarts is joining other brands, like M&M's, that have stores that allow for more product visibility. The New York Times reports that the menu includes the Fluffer Butter: marshmallow spread between two frosted fudge Pop-Tarts.

STEVE INSKEEP, host:

Good morning. I'm Steve Inskeep.

Pop-Tarts have taken their place in haute cuisine.

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Group: (Singing) Pop-Tarts, you can eat them hot or cold. You can eat them ala mode.

INSKEEP: The makers of the breakfast food opened a store and restaurant in Times Square. The New York Times did an in-depth investigation. The menu includes the Fluffer Butter: marshmallow spread between two Pop-Tarts pastries. And then there's Pop-Tarts sushi, in which they are minced and wrapped in a Fruit Roll-Up.

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