Gap Drops New Logo; Back To White On Navy Blue

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Gap says it's keeping its classic logo (left) and dumping the new design.

Gap says it's keeping its classic logo (left) and dumping the new design. hide caption

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Gap has changed its mind, and the old logo isn't going anywhere.

Last week, the retailer changed its iconic blue and white logo — the one it had used for two decades. But the new logo for the clothing retailer wasn't well received.

Some critics even set up websites dedicated to mocking Gap's new look.

In a statement, the company said it made a mistake and will return to the previous logo.

Gap North America President Marka Hansen said the San Francisco-based company realized how much people liked the old logo after the company had put up the new one — a white background with black letters and a little blue square.

She also said the retailer didn't handle the change correctly and missed a chance to have shoppers offer input until it was too late.

The company plans to return the original logo to the website Tuesday and is moving as quickly as it can, spokeswoman Louise Callagy said.

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