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'Blekko' Search Site Takes On Google, Bling

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'Blekko' Search Site Takes On Google, Bling

Business

'Blekko' Search Site Takes On Google, Bling

'Blekko' Search Site Takes On Google, Bling

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  • <iframe src="https://www.npr.org/player/embed/130969213/130969179" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The website Blekko.com launches Monday and is taking on search giant Google. Blekko's CEO says the Web has been overrun by junk sites that use key words to get high search rankings from Google. The new site emphasizes "useful" information with results tweaked by human editors. But Blekko is keeping its goals realistic. The site's founders say they would be happy with third place in the search business, after Google and Microsoft's Bing.

STEVE INSKEEP, host:

And our last word in business is ahead, and the word is Blekko.com.

The website launches today, and is taking on Google. Blekko's CEO says the Web has been overrun by junk sites that use key words to get high search rankings from Google. This new site emphasizes, quote, "useful," unquote, information with results tweaked by human editors. But Blekko is keeping its goals realistic. The site's founders say they would be happy with third place in the search business, after Google and Microsoft's Bing, both of which are a bit easier to spell. Blekko has two K's, by the way.

That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

RENEE MONTAGNE, host:

And I'm Renee Montagne.

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