Website Helps Rescue Obscure Words
ROBERT SIEGEL, Host:
Unidentified People: Pick me. Hello.
SIEGEL: Unidentified People: Choose me. No, pick me.
SIEGEL: Edward Ong is one of the people behind this. Mr. Ong is a Creative Director at Young and Rubicam Advertising Agency in Kuala Lumpur, Malaysia. Y and R designed the ad campaign for the print edition of the Oxford English Dictionary for Malaysia and Singapore. We quaeritated him earlier about his motives.
EDWARD ONG: One of the problems we were facing is that many people prefer to use the online dictionary. So we thought: Why not get them to cultivate a love for words and then push them back to the physical dictionary that they were using?
SIEGEL: Yes, he's in it for the money. He's a philargyrist. And it turned out that the very success of the website was absolutely pudifying.
ONG: The next thing we knew, the site kept crashing, and we wondering: What in the world? We found that a lot of people have adopted it, a lot of bloggers have used it, a lot of people are talking about it.
SIEGEL: Unidentified People: Hello. Yo, pick me. Me, me. Yo.
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