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Foreign-Language Films Flourish in Britain

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Foreign-Language Films Flourish in Britain

Movies

Foreign-Language Films Flourish in Britain

Foreign-Language Films Flourish in Britain

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  • <iframe src="https://www.npr.org/player/embed/13947524/13947489" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Sub-titled foreign films are doing better than ever in Britain. But part of the success may lie in a distribution strategy that doesn't let audiences know in advance that the films are not in English. Hugo Grumbar, head of Group Marketing at Icon Films, tells Scott Simon how distributors keep the origin of the films under wraps.

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