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Mini Movies in Commercial Breaks

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Mini Movies in Commercial Breaks

Mini Movies in Commercial Breaks

Mini Movies in Commercial Breaks

  • Download
  • <iframe src="https://www.npr.org/player/embed/1401549/1401550" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NBC has announced it will air one-minute mini-movies during its prime-time programming this fall in order to keep rears in chairs and fingers off the remote. Don't discard the idea out of hand — The Simpsons started as a short feature on The Tracy Ullman Show.

Guest:

Brad Adgate
*Senior vice president & director of research for Horizon Media

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