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Retailers Try Marketing Schemes to Lift Spending

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Retailers Try Marketing Schemes to Lift Spending

Economy

Retailers Try Marketing Schemes to Lift Spending

Retailers Try Marketing Schemes to Lift Spending

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  • <iframe src="https://www.npr.org/player/embed/14045402/14045368" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Some 4,000 gas stations have started showing satellite TV on 20-inch screens at the pump in hopes that gas buyers will stick around the station, and buy more stuff. And Kentucky Fried Chicken just piloted its first "scent-focused" campaign. Mail room workers at companies in three cities delivered meals on the mail carts, so unsuspecting office workers were presented with a plastic plate of fried chicken, along with their mail.

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