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Golden Gate Bridge May Get Corporate Sponsors

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Golden Gate Bridge May Get Corporate Sponsors

U.S.

Golden Gate Bridge May Get Corporate Sponsors

Golden Gate Bridge May Get Corporate Sponsors

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  • <iframe src="https://www.npr.org/player/embed/14094401/14094375" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

San Francisco's architectural icon is increasingly expensive to operate. Now, officials propose finding corporate sponsors to help offset costs.

But traditionalists oppose even the most understated corporate signage associated with the bridge. Naming rights are not on the table, but opponents fear they're headed down a path toward the Google Gate Bridge.

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