A group of people with a "naturalistic worldview" are trying to improve their image. They want to leave behind their old names — atheists and agnostics — and are adopting a new one: The Brights. They are promoting this new term in op-ed pieces in major papers in the United States and Europe and, of course, on the Internet. Commentator Steven Waldman says that some of their goals are laudable, while others are questionable. Steven Waldman is co-founder and editor in chief of beliefnet.com.