'Forbes' Ranks Hip-Hop Artists

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"Hip Hop Cash Kings" is the first Forbes magazine ranking of hip-hop musicians. They're making money not from albums and tours, but by marketing themselves as global brands. It paid off for Jay-Z, who banked about $34 million last year and came in No. 1 on the list.

STEVE INSKEEP, host:

And given all that news, it's appropriate that our last word in business today is Hip Hop Cash Kings. That is the name of the first Forbes magazine ranking of hip-hop musicians. They're making money not just from albums and tours, but by marketing themselves as global brands, which paid off for Jay-Z, who banked about $34 million last year and came in number one on the list. 50 Cent was not far behind. His vast entertainment empire G-unit helped him bring it around 32 million bucks. Fiddy, as he's known to his fans, is direct about what drives him. He told Forbes last year, I never got into it for the music. I got into it for the business.

And that's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

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