NPR logo

Marketing the Military to Blacks

  • Download
  • <iframe src="https://www.npr.org/player/embed/14296736/14296724" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Marketing the Military to Blacks

Education

Marketing the Military to Blacks

Marketing the Military to Blacks

  • Download
  • <iframe src="https://www.npr.org/player/embed/14296736/14296724" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The number of African Americans joining or reenlisting in the military has plunged by more than a third since the war in Afghanistan began. Now recruiters are trying extra-hard to market the military not only to African Americans, but their families too.

Farai Chideya explores the role the military has played in educating black America. She speaks with Col. Rick Mills, who oversees Chicago Public Schools' military academies and Junior ROTC; Navy Diving Officer Gregory Black; and airman-turned-civilian Jarvis Reeves.