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Naming Rights in Europe

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Naming Rights in Europe

Naming Rights in Europe

Naming Rights in Europe

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  • <iframe src="https://www.npr.org/player/embed/1429811/1429812" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Scott Simon notes that the European Union wants to prohibit the use of certain product names if the items don't actually come from the home region, for example calling red wine bordeaux if it doesn't come from that area of France.