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Cancer Society's Ad Dollars Focus on Insurance
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Cancer Society's Ad Dollars Focus on Insurance

Health Care

Cancer Society's Ad Dollars Focus on Insurance

Cancer Society's Ad Dollars Focus on Insurance
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The American Cancer Society usually devotes millions in advertising dollars to anti-smoking advertisements or toward encouraging people to get mammograms.

But this year, the organization is spending all of those funds to draw attention to the plight of Americans who lack health insurance.

American Cancer Society CEO John Seffrin talks to Noah Adams about the decision.

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