Kodak to Shift Focus Toward Digital Technologies Kodak, which became one of the world's best-known brand names by selling film, announces plans to transform itself by moving more aggressively into digital technology. But many analysts are skeptical that Kodak can succeed in the already crowded field. The company's stock price falls sharply on the news. Hear NPR's Jim Zarroli.
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Kodak to Shift Focus Toward Digital Technologies

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Kodak to Shift Focus Toward Digital Technologies

Kodak to Shift Focus Toward Digital Technologies

Kodak to Shift Focus Toward Digital Technologies

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  • <iframe src="https://www.npr.org/player/embed/1446395/1446396" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Kodak, which became one of the world's best-known brand names by selling film, announces plans to transform itself by moving more aggressively into digital technology. But many analysts are skeptical that Kodak can succeed in the already crowded field. The company's stock price falls sharply on the news. Hear NPR's Jim Zarroli.