Substance of Style

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If a sports car is going to sell, it has to be sleek and above all, stylish. But what about a toilet brush or a toaster? These days, stylish design is everywhere, from airport terminals to office supply stores. Host Lynn Neary and guests discuss what this means for how we live and what we buy.


Virginia Postrel
*Author, The Substance of Style: How the Rise of Aesthetic Value is Remaking Commerce, Culture and Consicousness (Harper Collins, Sept. 2003)
*Writes economics column for The New York Times



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