Tracking How Consumers Use 'Inner Economist'

Economist Tyler Cowen's new book Discover Your Inner Economist explains how economic reasoning in everyday decisions can work to your advantage. He argues that money isn't always the best motivator. Cowen speaks with Steve Inskeep.

Books Featured In This Story

Discover Your Inner Economist

Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist

by David Drummond and Tyler Cowen

CD/Spoken Word, 6 sound discs (7.5 hr.) | purchase

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Title
Discover Your Inner Economist
Subtitle
Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist
Author
David Drummond and Tyler Cowen

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