Marketing Higher Education

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To attract students, some universities and colleges offer Jacuzzis in the student center, wireless Internet in the dorms, and celebrity professors. Every school needs to attract students, but are some going too far? Join guest host John Ydstie to talk about the marketing of higher education.

Guests:

David Kirp
*Author, Shakespeare, Einstein, and the Bottom Line (Harvard Press: Nov. 2003)
*Professor, Public Policy at UC Berkeley

Daniel Fogel
*President of the University of Vermont

John Nelson
*Managing Director of the Higher Education Team at Moody's Investment Services

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