An Online Identity Crisis?

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As more people create online identities, they're finding that they might not be so special, after all. Enter your name into a search engine and you might quickly learn that you're not unique.


Well, you can choose to change you company name to something like Fancy Rats, but you wouldn't generally change your own name to something that crazy. Our last word in business today is Google twin. As more people create online identities, they Google their own name and discover they are one of several with the same name. So much for being special. Of course, you got a twin out there.

This is MORNING EDITION from NPR News. I'm Renee Montagne.

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