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Pasta, Bread Makers Fight Low-Carb Diets

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Pasta, Bread Makers Fight Low-Carb Diets

Science

Pasta, Bread Makers Fight Low-Carb Diets

Retailers Say Popular Diets Are Hurting Sales

Pasta, Bread Makers Fight Low-Carb Diets

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  • <iframe src="https://www.npr.org/player/embed/1477340/1480036" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Bread and pasta makers say low-carb diets have resulted in falling sales and a bad reputation for their products. © Owen Franken/CORBIS hide caption

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© Owen Franken/CORBIS

It's a tough time to be in the bread business. Bread sales — and pasta sales for that matter — are down, and many in the industry blame low-carbohydrate diets. Bakers and pasta makers are concerned that diets like Atkins, South Beach and the Zone are hurting sales and giving bread and pasta a bad name.

As NPR's Greg Allen reports, bread and pasta makers are fighting back. Some are responding to the trend by producing low-carb versions of their products. Others are preparing a public relations campaign that emphasizes that certain types of carbohydrates are an important source of energy — and a central part of the nutritional guidelines that make up the USDA's food pyramid.