Wal-Mart Reduces Contact with Customers

Wal-Mart Stores, the world's biggest retailer, has no intention of listening to ordinary consumers. It removed its customer service number from its Web site, and told customers to use the online self-help tool instead. So much for the customer comes first.

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And central banker Ben Bernanke may have to perfect the art of listening to the grumblings of ordinary people. But the world's biggest retailer has no intention of listening. Our last word in business today is customer contact reduction. That's the name of Wal-Mart's new effort to get its online customers to quit calling. It's taken the customer service number off its Web site and told customers to use the online self-help tool instead. So much for the customer always comes first.

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