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Church Takes Franchise Route to Religion

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Church Takes Franchise Route to Religion

Church Takes Franchise Route to Religion

Church Takes Franchise Route to Religion

  • Download
  • <iframe src="https://www.npr.org/player/embed/1505416/1505417" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The Universal Church of the Kingdom of God is a Brazilian Pentacostalist church that's run like a McDonald's. The church is a franchise that attracts converts with promises of not just spiritual but also financial reward. NPR's Martin Kaste reports.