RICHLAND, Wash. – The utility Energy Northwest is launching a new TV ad campaign to improve the image of nuclear power. But the ads touting nuclear energy as green might be a tough sell.
Energy Northwest operates the only commercial nuclear power plant in the region. It’s called the Columbia Generating Station in Richland.
The company’s new ad ends this way:
"Nuclear energy. Reliable. Affordable. Environmentally responsible."
But nuclear power just isn’t on most Northwest residents’ radar. So says John Horvick. He’s a pollster with DHM Research in Portland. He says based on his firm’s surveys, there’s keen interest in sources like wind, solar, tidal and biomass.
“We’re not really picking up a lot of interest in nuclear or a lot of opposition either," Horvick says. "It’s not as a top-of-mind issue as some of those other sources are.”
Energy Northwest spokesman John Dobken says nuclear power is a steady source of electricity that doesn’t pollute the air.
The Columbia Generating Station is going through its federal relicensing process.
On the Web:
Columbia Generating Station:
Energy Northwest advertisement: http://www.youtube.com/watch?v=rqsEnyJ5R2U
The Columbia Generating Station in southeast Washington. Photo courtesy of NRC.gov
Copyright 2012 Northwest Public Radio