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Northwest Nuclear Plant Launches Publicity Campaign

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Northwest Nuclear Plant Launches Publicity Campaign

Energy

Northwest Nuclear Plant Launches Publicity Campaign

Northwest Nuclear Plant Launches Publicity Campaign

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  • <iframe src="https://www.npr.org/player/embed/151073880/151077287" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

RICHLAND, Wash. – The utility Energy Northwest is launching a new TV ad campaign to improve the image of nuclear power. But the ads touting nuclear energy as green might be a tough sell.

Energy Northwest operates the only commercial nuclear power plant in the region. It’s called the Columbia Generating Station in Richland.

The company’s new ad ends this way:

"Nuclear energy. Reliable. Affordable. Environmentally responsible."

But nuclear power just isn’t on most Northwest residents’ radar. So says John Horvick. He’s a pollster with DHM Research in Portland. He says based on his firm’s surveys, there’s keen interest in sources like wind, solar, tidal and biomass.

“We’re not really picking up a lot of interest in nuclear or a lot of opposition either," Horvick says. "It’s not as a top-of-mind issue as some of those other sources are.”

Energy Northwest spokesman John Dobken says nuclear power is a steady source of electricity that doesn’t pollute the air.

The Columbia Generating Station is going through its federal relicensing process.

On the Web:

Energy Northwest:

http://www.energy-northwest.com/

Columbia Generating Station:

http://www.energy-northwest.com/generation/cgs/index.php

Energy Northwest advertisement: http://www.youtube.com/watch?v=rqsEnyJ5R2U

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The Columbia Generating Station in southeast Washington. Photo courtesy of NRC.gov hide caption

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Copyright 2012 Northwest Public Radio