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Denver Seeks to Renew Brand Recognition
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Denver Seeks to Renew Brand Recognition

Denver Seeks to Renew Brand Recognition

Denver Seeks to Renew Brand Recognition
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  • <iframe src="https://www.npr.org/player/embed/1516900/1516901" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Jeff Brady reports that the city of Denver, Colo., is trying to come up with a "brand" for itself. Denver's mayor says that the city long known as the "Mile High City" may not be enough to draw new business and investment to town.

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