Putting an R Rating on Smoking in Movies

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NPR's Scott Horsley reports that when it comes to promoting cigarettes to young people, movies have picked up where Joe Camel left off. Research shows that smoking makes at least a cameo appearance in three out of four hit movies, and that smoking on screen has increased particularly in films rated PG-13. A group of socially conscious investors is now urging Hollywood to put an R rating on movies that include smoking.

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