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Bratz Dolls Bump Barbie

Toys Come with Pouty Lips, Skimpy Tops -- and Controversy

Bratzpackers Cloe (left) and Jade.
Elaine Korry, NPR

Bratzpackers Cloe (left) and Jade.

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Bratz in their streetwear.
Elaine Korry, NPR

Bratz in their streetwear.

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December 23, 2003

One of the hottest-selling toys this year is a group of fashion dolls called the "Bratzpack," and they've replaced Barbie in the hearts of millions of girls. In a few short years, the Bratz brand has become a retailing powerhouse. Their maker, MGA Entertainment, says the brand and its licensees will pull in $3 billion this year.

The dolls -- Cloe, Dana, Jade, Sasha, and Yasmin -- portray teenagers with attitude. They have big doe eyes, lush pouty lips and wear skimpy tops, platform boots, and tons of glitz. The Bratz have taken top honors at a slew of toy of the year awards, but, as NPR's Elaine Korry reports, the dolls' edgy style and brassy makeup makes them controversial.

 
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