Bratz Dolls Bump Barbie

Toys Come with Pouty Lips, Skimpy Tops -- and Controversy

Bratzpackers Cloe (left) and Jade. Elaine Korry, NPR hide caption

Enlarge Image
itoggle caption Elaine Korry, NPR

Bratz in their streetwear. Elaine Korry, NPR hide caption

Enlarge Image
itoggle caption Elaine Korry, NPR

One of the hottest-selling toys this year is a group of fashion dolls called the "Bratzpack," and they've replaced Barbie in the hearts of millions of girls. In a few short years, the Bratz brand has become a retailing powerhouse. Their maker, MGA Entertainment, says the brand and its licensees will pull in $3 billion this year.

The dolls — Cloe, Dana, Jade, Sasha, and Yasmin — portray teenagers with attitude. They have big doe eyes, lush pouty lips and wear skimpy tops, platform boots, and tons of glitz. The Bratz have taken top honors at a slew of toy of the year awards, but, as NPR's Elaine Korry reports, the dolls' edgy style and brassy makeup makes them controversial.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.