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California Rice Growers Eye Japanese Market

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California Rice Growers Eye Japanese Market

California Rice Growers Eye Japanese Market

California Rice Growers Eye Japanese Market

  • Download
  • <iframe src="https://www.npr.org/player/embed/1579471/1579472" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

California rice growers want to tap into the lucrative market for high-end rice in Japan. But the Japanese are particular about the taste and texture of their rice. Jason Margolis of member station KQED reports.