Halloween Goods to Yield $5B Holiday

According to the National Retail Federation's Halloween Consumer Intentions and Actions Survey, total Halloween spending for 2007 is estimated to reach $5.07 billion.

The average person is planning to spend $64.82 on Halloween compared with $59.06 a year ago.

"Halloween should give retailers a nice boost in sales as they open the crucial fourth quarter," said Tracy Mullin, President and CEO of NRF. "This is the time of year that retailers are at their best, stocking the shelves with new and innovative product to help consumers celebrate in style."

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