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Slate's Ad Report Card: Levitra's Tire Swing

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Slate's Ad Report Card: Levitra's Tire Swing

Slate's Ad Report Card: Levitra's Tire Swing

Slate's Ad Report Card: Levitra's Tire Swing

  • Download
  • <iframe src="https://www.npr.org/player/embed/1586419/1587717" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

A frame from the latest ad for Levitra, a drug designed to treat erectile dysfunction in men. The ad shows a man throwing a football through a tire swing -- missing at first, but then hitting the target three times in a row while a woman smiles. GlaxoSmithKline/Bayer hide caption

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GlaxoSmithKline/Bayer

Slate columnist Seth Stevenson reviews the first of a series of television advertisements for Levitra, a drug designed to treat erectile dysfunction in men. Levitra is the first of several drugs to compete in a market almost completely dominated by Viagra — and the Levitra ads are designed to be much different from the Viagra campaigns that featured personalities like Bob Dole.