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U.S. Beef Industry Manages Mad Cow Fears

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U.S. Beef Industry Manages Mad Cow Fears

Business

U.S. Beef Industry Manages Mad Cow Fears

U.S. Beef Industry Manages Mad Cow Fears

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  • <iframe src="https://www.npr.org/player/embed/1596785/1596786" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Last month's discovery of mad cow disease in Washington state touched off a crisis for U.S. beef producers. With billions of dollars at stake, cattle ranchers and meatpackers united to convince consumers of the safety of U.S. beef. Strong sales figures suggest their efforts have been successful. NPR's Elaine Korry reports.