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Oregon Ad Firm Lands Facebook Account

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Oregon Ad Firm Lands Facebook Account

Economy

Oregon Ad Firm Lands Facebook Account

Oregon Ad Firm Lands Facebook Account

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  • <iframe src="https://www.npr.org/player/embed/162332266/162332286" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

An Oregon-based advertising company really likes Facebook. The social media giant unveiled Thursday a first-ever advertising campaign that was created by Portland firm Wieden + Kennedy . The company will also serve as Facebook's chief advertising agency.

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Portland's Wieden + Kennedy has created Facebook's first-ever ad campaign. Image via Facebook hide caption

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The partnership debuted with a 90 second video comparing Facebook to everyday objects in peoples' lives.

Voice on ad: "Chairs are for people. And that is why chairs are like Facebook."

Wieden + Kennedy Creative Director Karl Lieberman tells Ad Age magazine that the firm worked with Facebook for months to craft the campaign.

Wieden + Kennedy is perhaps best known for developing the "Just Do It" slogan for Nike.

On the Web:

Facebook ad: "The Things That Connect Us"

Copyright 2012 Northwest News Network

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