At Barney's, Green Is the New Black Barney's, the trendiest of New York department stores, has heartily embraced environmental branding. When causes become trends, who wins?
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At Barney's, Green Is the New Black

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At Barney's, Green Is the New Black

At Barney's, Green Is the New Black

At Barney's, Green Is the New Black

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  • <iframe src="https://www.npr.org/player/embed/16298420/16298387" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Barney's, the trendiest of New York department stores, has heartily embraced environmental branding. It's a symbol of how chic environmentalism has become. But when causes become trends, who wins? The green bandwagon itself may be responsible for some temperature-raising emissions.

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