Ad Dubbing Fresno 'Low Budget' Draws Ire

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Officials in Fresno, Calif., didn't like their city being called a low-budget tourist stop as was the case in a new Toyota ad showing everyone driving fuel-efficient cars. The mayor was so mad he got California Sen. Dianne Feinstein to complain. She convinced the company to delete the Fresno insult.

STEVE INSKEEP, host:

One place that Toyota might be losing market share is Fresno, California, which is the topic of our last word in business today. That's because of a new Toyota ad in which everyone is driving fuel-efficient cars.

(Soundbite of ad)

Unidentified Man: In the future, gas stations will become nothing more than low-budget tourist stops, like ghost towns, or Fresno.

INSKEEP: Fresno-ites - Fresnonians - people from Fresno did not like their city being called a low-budget tourist's stop, and the mayor was so mad he got a California senator to complain. She got in touch with Toyota and convinced the company to delete that insult.

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