Ad Dubbing Fresno 'Low Budget' Draws Ire
STEVE INSKEEP, host:
One place that Toyota might be losing market share is Fresno, California, which is the topic of our last word in business today. That's because of a new Toyota ad in which everyone is driving fuel-efficient cars.
(Soundbite of ad)
Unidentified Man: In the future, gas stations will become nothing more than low-budget tourist stops, like ghost towns, or Fresno.
INSKEEP: Fresno-ites - Fresnonians - people from Fresno did not like their city being called a low-budget tourist's stop, and the mayor was so mad he got a California senator to complain. She got in touch with Toyota and convinced the company to delete that insult.