Ad Dubbing Fresno 'Low Budget' Draws Ire

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Officials in Fresno, Calif., didn't like their city being called a low-budget tourist stop as was the case in a new Toyota ad showing everyone driving fuel-efficient cars. The mayor was so mad he got California Sen. Dianne Feinstein to complain. She convinced the company to delete the Fresno insult.


One place that Toyota might be losing market share is Fresno, California, which is the topic of our last word in business today. That's because of a new Toyota ad in which everyone is driving fuel-efficient cars.

(Soundbite of ad)

Unidentified Man: In the future, gas stations will become nothing more than low-budget tourist stops, like ghost towns, or Fresno.

INSKEEP: Fresno-ites - Fresnonians - people from Fresno did not like their city being called a low-budget tourist's stop, and the mayor was so mad he got a California senator to complain. She got in touch with Toyota and convinced the company to delete that insult.

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