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Study Maps Activity of Swing Voters' Brains

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More on the Study

Read more about the study in
The New York Times:

What happens in your brain when you think about politics? Researchers are using fMRI brain imaging techniques to look at how swing voters react when exposed to the current crop of presidential candidates. Can maps of brain activity provide clues to how voters will act in the polling booth?


Joshua Freedman, neuropsychiatrist, UCLA Medical Center; co-founder of FKF Applied Research



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