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Britons Bank on Scents to Boost Junk Mail's Appeal

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Britons Bank on Scents to Boost Junk Mail's Appeal

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Britons Bank on Scents to Boost Junk Mail's Appeal

Britons Bank on Scents to Boost Junk Mail's Appeal

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  • <iframe src="https://www.npr.org/player/embed/16368920/16368897" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Britain's Royal Mail is teaming up with an advertising agency to revive old-fashioned junk mail with a new twist: aromas as a branding tool.

New envelope technology paired with the idea that just the right scent can speak louder than words is being used in England, Scotland, Wales and Northern Ireland starting this month.

We learn that odor is a universal language — and its message can cling to people's minds in a positive way to reinforce a company's image.

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