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Sleep — or Lack of It — Becomes Marketer's Dream

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Sleep — or Lack of It — Becomes Marketer's Dream

Science

Sleep — or Lack of It — Becomes Marketer's Dream

Sleep — or Lack of It — Becomes Marketer's Dream

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  • <iframe src="https://www.npr.org/player/embed/16400411/16400370" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

'The Sleep Industrial Complex'

From horsehair and foam mattresses to drugs to sleep therapy, American merchants are trying to profit from sleep-related products in the way that diet and exercise products have paid off.

Jon Mooallem, who wrote a story in the New York Times Sunday magazine about the "sleep industrial complex," speaks with Liane Hansen.