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Who Will Be the Next Grammy Success Story?

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Who Will Be the Next Grammy Success Story?

Arts & Life

Who Will Be the Next Grammy Success Story?

Urban Music Front and Center at 2004 Awards in Los Angeles

Who Will Be the Next Grammy Success Story?

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  • <iframe src="https://www.npr.org/player/embed/1647691/1666512" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Alicia Keys (left) and Patti LaBelle perform at a pre-Grammy party. Reuters Limited hide caption

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Reuters Limited

Winners of the 46th annual Grammy Awards are announced Sunday, and for some artists and their record labels, a win can translate into record sales and prestige.

Norah Jones was a big winner in 2003, and sold almost 500,000 records the following week. In 2002, the soundtrack for the film O Brother Where Art Thou saw sales triple after the collection of old-timey music won album of the year.

Will there be a big winner in 2004? Urban music could be this year's success story, with all but one of the nominees for record of the year coming from the R&B or hip hop categories.

NPR's Mandalit del Barco reports.