Winners of the 46th annual Grammy Awards are announced Sunday, and for some artists and their record labels, a win can translate into record sales and prestige.
Norah Jones was a big winner in 2003, and sold almost 500,000 records the following week. In 2002, the soundtrack for the film O Brother Where Art Thou saw sales triple after the collection of old-timey music won album of the year.
Will there be a big winner in 2004? Urban music could be this year's success story, with all but one of the nominees for record of the year coming from the R&B or hip hop categories.
NPR's Mandalit del Barco reports.