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Ads Give Dunkin' Donuts National Appeal

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Ads Give Dunkin' Donuts National Appeal

Analysis

Ads Give Dunkin' Donuts National Appeal

Ads Give Dunkin' Donuts National Appeal

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  • <iframe src="https://www.npr.org/player/embed/16650411/16650384" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Dunkin' Donuts' advertising campaign "America Runs on Dunkin" is created out of a sentiment among customers that they wanted to buy a good, simple product. Brand guru Leslie Bielby says the campaign expands the retailer's appeal.

Bielby, chief strategist for Hill Holliday, the ad agency behind the campaign, talks about what makes a product sell with Steve Inskeep.

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