NPR logo

What Logos Say About Presidential Candidates

  • Download
  • <iframe src="https://www.npr.org/player/embed/16655735/16655718" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
What Logos Say About Presidential Candidates

Election 2008

What Logos Say About Presidential Candidates

What Logos Say About Presidential Candidates

  • Download
  • <iframe src="https://www.npr.org/player/embed/16655735/16655718" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Michael Evamy, author of a book called Logo, discusses the presidential candidate's logos with Alex Cohen. Obama's logo offers a message of "new horizons," Evamy says, more successfully than any of the other candidates.