'Marketplace' Report: NBC Turns to Tivo Data

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/16655743/16655720" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

NBC Universal has become the first major TV broadcaster to strike a deal with TiVo for the right to use the company's TV viewership research and interactive advertising products. TiVo now offers advertisers second-by-second ratings of programs and commercials and demographic data about the viewers themselves. Alex Cohen talks to Marketplace's Nancy Marshall-Genzer about the deal.

Related NPR Stories



Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.