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T-Pain Builds Pop-Stardom with Digital Prowess

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T-Pain Builds Pop-Stardom with Digital Prowess

T-Pain Builds Pop-Stardom with Digital Prowess

T-Pain Builds Pop-Stardom with Digital Prowess

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  • <iframe src="https://www.npr.org/player/embed/16665656/16665638" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

T-Pain, King of Ringtones Courtesy T-Pain hide caption

toggle caption Courtesy T-Pain

Turn on an R&B, hip-hop or pop music radio station these days, and you probably will hear T-Pain, a singer who is helping to remake what it means to be a successful pop star in the digital music age.

T-Pain brings his signature, electronically enhanced vocal style to nine songs currently in the Billboards Hot 100; he's either the main voice or a featured artist in four of the top 10 songs this week.

But his ubiquity extends beyond radio: T-Pain has redefined the ring-tone market and in turn given struggling record companies a glimmer of revenue hope.

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