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Arbitron Backs Off on Radio Statistics

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Arbitron Backs Off on Radio Statistics

Business

Arbitron Backs Off on Radio Statistics

Arbitron Backs Off on Radio Statistics

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Arbitron, the company that tracks radio listening statistics, is pushing back implementation of a new high-tech tracking system in some major markets after protests by some stations.

In particular, so-called "urban" stations — programmed for minority and niche audiences — show big listening drop-offs under the new system.

Melissa Block talks with Katy Bachman, a writer for Mediaweek, about Arbitron and its Portable People Meters.